Job Brief:

• We are looking for a 100% remote senior Social Media Manager for an early-stage start-up based in Dubai. 

Responsibilities:

• Plan and publish content regularly across platforms like TikTok, Instagram, and potentially X, aligning with brand tone and timing.
• Ensure brand consistency across all social media platforms in terms of visuals, messaging, and tone.
• Coordinate posts timing with marketing calendars, product drops, and seasonal moments for maximum impact 
• Track performance metrics (e.g., reach, engagement, conversion) and provide insights to optimize future posts
• Interact strategically with the online community, maintaining brand voice while responding to DMs and comments selectively 
• Coordinate visuals production (photos and videos) for engaging social media content. 

Requirements and skills:

• Strong visual instincts, with a refined sense for high-contrast, minimal, and brutalist aesthetics, being able to make simplicity feel premium.
• Deep cultural fluency, especially within fashion, gaming, nightlife, fitness, and state-of-the-art technology.
• Ability to craft content with intention, favoring thoughtful, rare posts that carry weight over chasing trends.
• Understanding of platform mechanics, resisting algorithm-chasing while staying aware of how to navigate and leverage them effectively.
• Exceptional copywriting ability, capable of delivering sleek, disruptive messaging across formats (from carousel captions to product drops)
• Capacity to maintain a sharp brand voice, writing with precision, mystery, and attitude that aligns with the company's identity.
• Pushes boundaries while staying on-brand, knowing when to break conventions to create cultural resonance.  

Next steps:

• Do you consider yourself the ideal candidate for this role? If so, take the next step and apply now. Our team will take care of the rest.